Here at Cox, we advertise in various print media, on line, on radio, TV, etc. We have already have a tracking system that uses unique URL's and phone aliases in each of these ads. We're tired of managing all this by humans. We want to automate the process as much as we can.

Using our web-based application and our techniques, you will be able to create an "ad definition" which includes a start date, an end date, the URL and phone number for the ad. Given that information, the ad definition is then joined to the department(s) and program(s) which are featured in the ad. The ad defitnion is also joined to a venue (a specific news paper, radio station, magazine) and an edition (Sunday edition, regional edition, etc) where the ad will be displayed.

This application will also automatically harvest the web server logs and phone tracking logs, parse them, put them in a database and use all this information to create reports. We also have a user interface for entering direct mail response data and tying that to an overall ad defintion.